The “Magic Cube” light project at Chengdu CRCC Plaza aims to create a city-level interactive lighting landmark, focusing on the deep integration of modular architecture and dynamic light and shadow. Through innovative applications of intelligent control, multi-scenario adaptation, and energy-saving technologies, the project endows the building with visual appeal both day and night, helping CRCC Plaza become a new urban hub integrating commercial vitality, cultural display, and technological experience.
1. Core Project Positioning and Design Philosophy
Project Background:
As an iconic structure of Chengdu CRCC Plaza, the Magic Cube uses a modular cubic framework to activate urban public spaces through light art, enhancing the recognition and attractiveness of the commercial complex. The project balances architectural aesthetics, human-computer interaction, and energy efficiency to achieve a “simple and grand during the day, bright and dynamic at night” dual effect.
As an iconic structure of Chengdu CRCC Plaza, the Magic Cube uses a modular cubic framework to activate urban public spaces through light art, enhancing the recognition and attractiveness of the commercial complex. The project balances architectural aesthetics, human-computer interaction, and energy efficiency to achieve a “simple and grand during the day, bright and dynamic at night” dual effect.
Design Philosophy:
- Integration of Technology and Humanity: Using intelligent LED lighting as a medium, combined with regional cultural elements of Chengdu (such as Sichuan Opera face-changing colors and panda imagery), to create a localized light and shadow narrative.
- Dynamic Scenario-Based Experience: Programmable lighting effects adapt to diverse scenarios such as commercial promotions, festivals, and art exhibitions, improving space utilization and public participation.
- Sustainable Lighting System: Adopting low-energy LED sources and intelligent control systems to reduce operational costs and align with carbon neutrality goals.
2. Full-Scenario Lighting Solutions
1. Building Facade: Three-Dimensional Light and Shadow Cube
Hardware Configuration:
- LED Pixel Screen Matrix: High-density LED pixel lights (pitch ≤10mm) are deployed on the cube’s facade, with single modules supporting 16 million color displays for seamless splicing and ultra-high-definition dynamic playback.
- Intelligent Wall Washer Lights: Adjustable color temperature wall washer lights (2700K-6500K) are installed along the cube’s edges. Controlled via DMX512 protocol, they can independently outline the structure or 联动 (synergize) with pixel screens to form a “surface-line” lighting hierarchy.
Core Effects:
- Basic Lighting Mode: During the day, 3000K warm white wall washer lights highlight the building’s clean lines; at night, the pixel screens take over, broadcasting commercial ads, art animations, or urban image films.
- Interactive Sensing Mode: Integrated with infrared human sensors, the cube triggers dynamic effects like “color ripples” or “light tracking” when viewers approach (e.g., palm touches on the wall trigger pixel color spreading), enhancing interactivity.
- Festival Special Mode: Customized theme light shows for events like Spring Festival or National Day—such as “Panda New Year Greetings” or “Hibiscus Flower Blooming” animations—combine with flowing color changes from wall washer lights to create immersive festive atmospheres.
2. Commercial Space Synergy: Activating Consumption Scenarios
Indoor-Outdoor Lighting Integration:
- Entrance 引流 (Drainage) Design: LED buried lights are installed at the junction of the Magic Cube and the mall entrance, projecting dynamic guidance arrows or promotional messages (e.g., “Flash Sale →”) to direct foot traffic into the mall.
- Window Light Shows: Synchronize the Magic Cube’s pixel screens with the mall’s street-facing window displays. For example, when new products are showcased in windows, the cube plays matching promotional videos, creating a three-dimensional marketing scene of “outdoor big screen + indoor fine exhibition.”
Functional Area Lighting:
- Ceiling Sky Lighting: If the cube’s top is an open-air platform, install intelligent starry sky LED lights to simulate seasonal starscapes or flicker in rhythm with music, creating a nighttime leisure (check-in spot).
- Emergency Lighting System: Integrated smart evacuation signs and backup power ensure the lighting system automatically switches to safety guidance mode during emergencies, complying with fire regulations.
3. Energy Efficiency and Intelligent Control
Technical Highlights:
- Solar Complementary Power Supply: Flexible solar panels on the cube’s roof generate daily power equivalent to 8 hours of basic lighting, reducing grid dependency.
- Dynamic Brightness Adjustment: Ambient light sensors automatically adjust LED output power in real time (e.g., 100% brightness at noon, 30% at late night, cutting annual energy consumption by over 60% compared to traditional solutions.
- Remote Operation and Maintenance Platform: Connected to an IoT system, the platform supports real-time monitoring of lighting status, fault warnings, and scenario switching via mobile APP or PC, reducing manual maintenance costs.
3. Implementation Guarantees and Effect Expectations
1. Construction and Acceptance:
- Structural Safety: Lightweight LED modules (≤2kg per unit) are fixed with aviation-grade aluminum alloy brackets, with a wind resistance rating of level 10 and seismic fortification intensity of degree 7.
- Waterproof Technology: All lamp interfaces use IP68 waterproofing with hidden cable trays to ensure operation during heavy rain.
- Light Pollution Control: Strictly controlled LED light angles (≤60°) avoid glare interference to surrounding residents, complying with the Urban Nightscape Lighting Design Standards.
2. Value Enhancement:
- Commercial Premium: The dynamic lighting landmark is expected to increase CRCC Plaza’s rental rates by 15%-20% and attract derivative economies like brand launches and influencer visits.
- Urban Branding: Customized light shows (e.g., Chengdu’s history and culture themes) can generate over 10 million annual social media exposures, strengthening regional influence.
- Operation Costs: LED lamps with a lifespan of ≥50,000 hours and intelligent monitoring reduce maintenance frequency by 70% compared to traditional metal halide lamps, saving over ¥300,000 annually in maintenance costs.
4. Contact Information
For detailed design drawings or on-site surveys, please contact:
Email: sales1@hitecdad.com
Phone: +86-13922812390
Website: https://www.hitecdadlights.com/
Email: sales1@hitecdad.com
Phone: +86-13922812390
Website: https://www.hitecdadlights.com/
With over a decade of expertise in urban landmark lighting, we have successfully delivered 50+ large-scale light projects, overseeing everything from creative design to construction and maintenance. Let us help you build a forward-looking, commercially valuable light and shadow landmark.
Post time: May-30-2025